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Position: Web Analyst
Institution: University of Westminster
Department: Marketing and Communications
Location: London, United Kingdom
Duties: The post holder will play a pivotal role in helping to establish and refine a comprehensive performance-monitoring framework for our main University website, establishing accurate tracking across the site using Google Analytics and Google Tag Manager. You must be comfortable performing in-depth web data analyses to pick out key trends and actionable insights, and will also enjoy guiding and training colleagues and teams in tracking the right metrics and understanding the data. You must be adept at presenting and explaining your findings to technical and non-technical audiences alike, adapting content and style to suit your target group
Requirements: A relevant first degree or equivalent practical experience that demonstrates relevant levels of knowledge and skills. Demonstrable knowledge and experience in using and configuring Google Analytics, Google Tag Manager and Google Search Console. Experience in implementing website tagging and tracking
   
Text: Web Analyst Ref. 50051313 Salary : NG5 - £35,111 per annum (Inc. LWA) Department : Marketing and Communications Location : Central London This post is full time and permanent, working 35 hours per week. The University of Westminster is looking for an enthusiastic and pro-active Web Analyst to join its friendly and ambitious, newly formed Digital Team. The post holder will play a pivotal role in helping to establish and refine a comprehensive performance-monitoring framework for our main University website, establishing accurate tracking across the site using Google Analytics and Google Tag Manager. You must be comfortable performing in-depth web data analyses to pick out key trends and actionable insights, and will also enjoy guiding and training colleagues and teams in tracking the right metrics and understanding the data. You must be adept at presenting and explaining your findings to technical and non-technical audiences alike, adapting content and style to suit your target group. The post holder will work closely with our UX Designer to shed light on user journeys, combining quantitative and qualitative analysis to build a richer understanding of the user experience. More information on the role is provided in the below job description and person specification. Closing Date: 11.59pm on Sunday 25 November 2018 Interviews are likely to be held on: Monday 3 and Tuesday 4 December 2018 Administrative contact (for queries only): recruitment@westminster.ac.uk Please note: We are unable to accept applications by email. All applications must be made online. CVs in isolation or incomplete application forms will not be accepted. We are fortunate to receive a large number of applications for our vacancies. Regrettably, we are not able to provide feedback to those job applicants who are not shortlisted, as it simply would not be manageable to do so. Embracing diversity and promoting equality.
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