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Position: Brand Marketing Manager
Institution: University of Idaho
Department: University Communications & Marketing
Location: Moscow, Idaho, United States
Duties: he Brand Marketing Manager (BMM) oversees development of key external and internal marketing tools. The BMM will advance the institution’s brand reputation through the successful execution of purposeful campaigns, projects, creative work and messaging to showcase the university’s brand and strategic initiatives. The BMM supports marketing leadership in a variety of ways, including oversight of advertising fulfillment, brand ambassador engagement, promotional event experiences, publication production, campaign execution and marketing evaluation
Requirements: Bachelor’s degree in marketing, advertising, public relations or a related field and four years of professional experience, or a combination of education and experience totaling 8 years; Proven project management skills with experience balancing multiple priorities, deadlines and budgets; Demonstrated ability to lead teams to complete projects or campaigns on time and on budget; Experience executing marketing or advertising initiatives across multiple channels, including digital and print, to achieve unit goals; Demonstrable excellent written and oral communication, presentation and problem-solving skills
   
Text: Skip to Main Content Home Search Jobs Create Account Log In Help RESOURCES How Do I Apply? Applicant Resources Benefits Affirmative Action/EEO Clery/Security Act UNIVERSITY CAMPUSES UI Boise UI Coeur d'Alene UI Idaho Falls UI Moscow CONTACT US: Human Resources University of Idaho 875 Perimeter Drive MS 4332 Moscow, ID 83844-4332 Phone: 208-885-3638 Fax: 208-885-3602 employment@uidaho.edu www.uidaho.edu/human-resources Learn more about the University of Idaho Brand Marketing Manager Below you will find the details for the position including any supplementary documentation and questions you should review before applying for the opening. To apply for the position, please click the Apply for this Job link/button. If you would like to bookmark this position for later review, click on the Bookmark link. If you would like to print a copy of this position for your records, click on the Print Preview link. Click below to view the University of Idaho's Strategic Vision. Bookmark this Posting | Print Preview | Apply for this Job Please see Special Instructions for more details. To be considered your “Letter of Qualification” must address each of the minimum qualifications. Additionally, please provide information in support of your application regarding the desired qualifications as relevant. Position Details Position Information Position Title Brand Marketing Manager Location Moscow Division/College University Communications & Marketing Department University Communications & Marketing FLSA Status Overtime Exempt Employee Category Exempt Pay Range $47,507 per year or higher commensurate with experience Type of Appointment Fiscal Year FTE 1 Full Time/Part Time Full Time Funding Position Responsibilities Internal Posting? Position Summary Reporting to the Director of Marketing (DM), the Brand Marketing Manager ( BMM ) oversees development of key external and internal marketing tools. The BMM will advance the institution’s brand reputation through the successful execution of purposeful campaigns, projects, creative work and messaging to showcase the university’s brand and strategic initiatives. The BMM supports marketing leadership in a variety of ways, including oversight of advertising fulfillment, brand ambassador engagement, promotional event experiences, publication production, campaign execution and marketing evaluation. The BMM edits a variety of marketing materials in electronic and print format, including web content, brochures, fact sheets and posters, scripts and talking points, advertisements, promotional articles; supervises select marketing team members; coordinates special events and oversees the work of designers, videographers, photographers, writers and select vendors. As a member of the university’s marketing team, this collaborative position interfaces with the unit marketing and creative services teams, as well as the university’s agency of record and internal partners across the university’s statewide locations to ensure the successful delivery of a heavy schedule of short- and long-term projects. Under the direction of the DM and in collaboration with the Director of Creative Services ( DCS ), the BMM provides clarity and structure to direction for the successful execution of brand marketing projects, campaigns and initiatives and tracks progress to ensure delivery that is on message, on time and on budget according to established targets. The Brand Marketing Manager will coordinate the evaluation of the effectiveness of UI’s brand promotion and publicity efforts to advise the DM on adjustments to strategy and implementation. Responsibilities Job Duty Function Assist the Director of Marketing by managing the successful execution of brand advertising, sponsorship fulfillment and select marketing initiatives in the following ways: Job Duties/Responsibilities Overseeing the development, production and distribution of brand marketing assets, including advertising, promotional copy, print collateral, web content, photography, video, etc. from conception to deployment; Providing quality control (accuracy of information, on brand/message, on time, on strategy and on budget) and development/coordination of timelines; Working with the DM to understand strategic marketing objectives before accurately scoping work and identifying timing/delivery mechanisms/resource requirements; Identifying content opportunities that mutually support unit and institutional goals and objectives; Creating and executing on project and creative briefs and other internal briefing documents; Serving as project manager and coordinating the work of internal resources, cross-functional teams and third parties/vendors responsible for high-quality deliverables and assets; Assisting in writing and editing content for print and digital communications and identifying ways to re-purpose and leverage content for maximum impact across channels; Assisting the DM in establishing processes to improve workflow and efficiency surrounding marketing projects; Identifying required lead times, approval needs and processes for managing change requests; Conducting project and campaign kick-off meetings as assigned; Developing master schedule and tracking campaign/project progress throughout lifecycle to ensure timely completion; Managing project and campaign budgets as allotted/applicable; Overseeing creative work in progress and providing direction as needed to ensure development remains aligned with brand marketing goals and leadership vision; Assisting in presenting creative work to key approvers; Updating and maintaining an archive of advertising materials and timelines; Providing administrative support; Employing project management software and techniques to request, track and provide project feedback. Job Duty Function Contribute to the ongoing improvement of university marketing efforts by: Job Duties/Responsibilities Overseeing campaign tracking implementation and advertising performance analysis; Monitoring multiple strategic communication, marketing, and promotional activities and campaigns and making recommendations for optimization in real-time; Analyzing data to inform strategy and developing personalized content for segmented audiences; Preparing regular assessment reports for DM; Monitoring peer and competitor marketing for marketing and strategic communication trends, design concepts and creative approaches; Assessing designated market area ( DMA ) opportunities and tracking market trends; Facilitating regular production status meetings with creative team and project sponsors; Anticipating and reporting problems that may affect project schedule before they occur; Acting as internal liaison and developing reporting processes to assist DM in prioritizing projects. Job Duty Function Contribute to overall team effort and effectiveness by: Job Duties/Responsibilities Sharing expertise and findings with peers based on observation, analytics and survey results; Leading and/or collaborating on special projects/initiatives as assigned; Identifying and writing compelling stories to showcase students, faculty and alumni; Attending meetings and working with committees; Learning and improving knowledge to further experience and sharing lessons learned with team members; Performing other duties as assigned. Position Qualifications Minimum Qualifications Bachelor’s degree in marketing, advertising, public relations or a related field and four years of professional experience, or a combination of education and experience totaling 8 years; Proven project management skills with experience balancing multiple priorities, deadlines and budgets; Demonstrated ability to lead teams to complete projects or campaigns on time and on budget; Experience executing marketing or advertising initiatives across multiple channels, including digital and print, to achieve unit goals; Demonstrable excellent written and oral communication, presentation and problem-solving skills; Ability to process and prioritize heavy workload and work efficiently; Proficiency in Microsoft Word/Pages, PowerPoint/Keynote, Adobe Acrobat, Photoshop or other photo editing program and social media platforms; Established record of collaboration and good interpersonal and communication skills with diverse internal and external constituents; Knowledge of compiling reports, building charts and graphs and displaying results in compelling ways. Preferred Qualifications Experience using analytics tools and systems to measure marketing campaign/project success; Project management certification; Track record of demonstrating initiative in identifying innovative techniques for navigating the modern marketing landscape and a willingness to learn new techniques in real time; Demonstrable understanding of the higher education market; Experience buying and placing paid media/advertising; Experience using content management systems and other distribution tools, including web, email, and customer relationship management systems; Familiarity with enrollment management practices and corresponding marketing strategies; Familiarity with advancement and fundraising practices and corresponding marketing strategies; Knowledge of supervisory and management techniques; Experience producing and editing informational and marketing materials as well as talking points. Physical Requirements & Working Conditions Posting Information Posting Number SP001509P Posting Date 08/11/2017 Closing Date 08/27/2017 Open Until Filled No Special Instructions to Applicants To be considered your “Letter of Qualification” must address each of the minimum qualifications. Additionally, please provide information in support of your application regarding the desired qualifications as relevant. Background Check Statement Applicants who are selected as final possible candidates must be able to pass a criminal background check. EEO Statement The University of Idaho is an equal opportunity employer and does not discriminate against any employee or applicant for employment because of race, color, religion, national origin, age, disability, sexual orientation, gender identity/expression or any other reason prohibited under Federal, State, or local laws. EOE AA/M/F/D/V Applicant Documents Required Documents Resume/CV Letter of Qualification Optional Documents Supplemental Questions Required fields are indicated with an asterisk (*). * How did you hear about this employment opportunity? Chronicle of Higher Education Coeur d'Alene Press Craig's List Department of Labor/Job Service including Job Central or Idaho Works Dice.com Diverse Issues in Higher Education Educause Equal Opportunity Employment Journal Higheredjobs.com Idaho Press Tribune Idaho State Journal Idaho Statesman IMDiversity.com Inside Higher Ed Latinos in Higher Education Lewiston Morning Tribune Missoulian Monster.com Moscow/Pullman Daily News National Association of State Universities and Land-Grant Colleges (website) NW Classifieds/NW Jobs Oregonian OregonLive.com Other Internet Site Other Newspaper Post Register-Idaho Falls Professional Listservs (Ex: NACUBO, AAAE, ISMC, ect.) Radio: 1400 ESPN Radio: 99.5 Bull Country Radio: KCLX 1450 Radio: KMAX 840 AM Radio: KRLC 1350 AM Radio: My Radio 1025 Radio: The Outlaw 106.9 FM Radio: Y-105 Radio: Z-Fun 106 Reno Gazette/Journal RSS Feed Salt Lake City Tribune/Deseret News Seattle Times Spokesman Review Times News-Twin Falls UI Employee UI Register University of Idaho Listserv (automatic e-mail) University of Idaho Website Women in Higher Education Word of Mouth
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